Why Autonomous Vehicles Need Human Centred UX

Laura Baker

Associate Experience Design Director

March 21, 2022
UX

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Autonomous vehicles are poised to reshape the world but the biggest hurdle is not technological, it's human. Come and learn why this $500 billion industry needs UX.

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The promise of autonomous vehicles is enticing. It has the potential to take people out of high-risk working environments, transform our experience of commuting and optimise vehicle usage. It's also the key to helping us build the cities of the future, paving the way for a more sustainable way of living.

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For this event we were joined by Woven Planet's Design Director Fede Ponce to discuss how UX is shaping the future of autonomous vehicles and why a human centred approach is necessary.

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Who's this for?

Designers who are passionate about making a real human impact through their work.

Anyone interested in autonomous vehicles, cities of the future and the future of the experience economy.

Anyone who wants to learn about human-centred design.

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Fede Ponce

Fede is a Director at Woven Planet where he's leading the charge in creating the safest, most delightful, next generation, human-centered UX and UI for L3 mobility and beyond.

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Moderator

Laura Baker - Experience Design Director, Fierce

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